Selling for the Senses
Incorporating sensory experiences such as offering coffee or wine in boutiques can help increase foot traffic and encourage customers to spend more time browsing the store.
Retailer Resource Blog
All Posts | Marketing & Digital Tools | Shows & Showrooms | Products & Trends | Community Spotlights
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New! Texxture's Timeless Touch
Posted: 9/29/2023
Discover Texxture's distinctive use of natural materials, such as volcanic stone and post-consumer clothing, in products ranging from tableware to furniture. -
New! Creating a Buzz: The Inspiring Story Behind Savannah Bee
Posted: 9/28/2023
Explore the remarkable journey of Savannah Bee in an exclusive Q&A with Founder and Owner, Ted Dennard. Beyond being a honey company, Savannah Bee embodies a deep love for bees and their creations, transforming the honey market with innovative packaging. -
New! Shiraleah's Style Secrets
Posted: 9/25/2023
Discover the secrets behind Shiraleah's unique collections! Dive into an exclusive Q&A with their marketing manager and uncover how they balance trends and timelessness.
July 2023 Industry Update with Doug Cofiell
Ivystone CEO Doug Cofiell shares his insight into how the current economy, combined with available technologies, will create balance for our gift and home retailers for the remainder of the year.
Personal Shopping
By offering personal shopping services, small retailers can build strong connections with customers, differentiate themselves from competitors, and potentially increase revenue while providing an exceptional shopping experience.
The Local Candle Everywhere
Customization and personalization have become increasingly popular in various industries, including the candle market. Custom candles offer a unique and personalized touch, allowing retailers to create candles that reflect their customer’s preferences.
Insights & Tips for Starting Your eComm Journey
Discover insights and key learnings from two retailers with successful eComm track records in the gift and home industry.
More than a Store: eComm Success for Brick & Mortar
From “bottling up” the in-store experience to how to turn traffic into paying customers, this webinar recording will provide you with actionable take-aways to increase your online sales.
Strategies for eCommerce Success
Discover strategic questions to ask yourself as a retailer to build eCommerce success, long before you consider which technology platforms to build your website on.
The Business of Live Selling on Social Media
Turning Likes into Sales: Join us for this review of live selling on social media, including real-world input from experienced retailers in our gift and home industry.
Live Selling: Setting the Stage
Are you intrigued by the concept of selling live on social media, but aren't sure what it would take to get started in your store? Discover the technology and tools you'll need to begin.
Live Selling: Formats
Live selling on social media can be accomplished through a variety of formats. Learn three different styles from real retailers around the country.
Live Selling: Making Plans
As with any marketing tactic, hosting live sales online takes time and planning. Once you have settled on a format and made any technology and lighting purchases needed, you will want to create an actionable plan for hosting your first several events.
Retail Workshops: Engage Customers Through Creativity
Hosting workshops is an excellent way to engage with your customers, build a community around your store, increase brand loyalty, and generate revenue. Learn more about why you should consider hosting workshops if you are not already, as well as tips to ensure success.